Navigating Opportunities – What the heck is a lodestone?


Ever wondered why I named this company Lodestone Logic?

A lodestone is not just any rock. It a special rock with natural magnetic properties.

So what?

Early journeymen discovered these magnetic properties and used lodestones in their compasses. Explorers now had a way to plan their journeys, determine their exact location at any point and time during the journey, and allow for travel beyond known portions of the world, learn about new civilizations and cultures, and return home with their new knowledge, relationships, and riches.So what?

In an abstract sense, this is exactly what we hope to do for our Lodestone Logic clients through the types of services that we offer. We want to help companies understand their surroundings and where they are located in the mix, develop and execute plans tied to the opportunities that we’ve identified, and surface the anticipated value from initiating these types of activities.

We are lodestones for our clients. And, the following are just a few descriptions of the type of work that we do for them:

Business Intelligence and Strategic Planning

Our research team at Lodestone Logic can provide you with the deep-dive industry assessments you need to make the right business decisions.  We assess your competition, and help you understand the regulatory, legal, technical, funding, and market forces affecting your business.

With this knowledge in hand, we can work side by side with your leadership to run teams through our structured strategic planning method. Through it, we can help your team identify your best business opportunities, and develop relevant, actionable strategic plans to rally your company’s efforts.

Advocacy and Professional Relations

Lodestone Logic is dedicated to helping our clients lead the discussion in their market segment—and gain the strategic advantages that come with being an industry thought leader.  Our team can help you surface the right organizations, boards and conferences where your company can help advance its goals.  We can help you get your voice heard in the halls of power where data laws and healthcare policies are being debated.  And we can help you forge the right strategic alliances with trade groups, advocacy organizations and policy influencers that will move your business forward in the future.

Health Data Flows and Use

Lodestone Logic is a recognized global expert on health data flows– where health data is being generated, how it is used, where it goes, and how it is stored.  Our team has delivered projects that illuminate the health data flows generated by the patient via the Internet, social media channels, mobile phones, purchasing/transaction records, hospital electronic health records, eRX, billing and insurance company interactions.

As the trade groups, industry leaders, advocacy organizations and world governments convene to discuss the future of health data regulation and ethics, the Lodestone Logic team has been a critical facilitator and connector, planning summits and leading preparation for policy discussions and hearings.  Lodestone Logic has coordinated with organizations like the International Medical Informatics Association, the World Health Organization, American Medical Informatics Association, and the European Commission, as well as numerous healthcare providers, academic health sciences organizations, public health organizations, health insurers, patient and user representatives, and commercial businesses from the biopharmaceutical and technology industries.

Project Management and Execution

With deep expertise in project management, Lodestone Logic can help move your innovative ideas into clear, actionable, tactical execution plans.  We can help you bring together the right internal stakeholders to get the job done, as well as access the right network of qualified resources and experts to supplement your internal resources.

We can help you write sound business plans with measurable ROI, then create project plans with budgets, SWOT analysis and implementation schedules.  Best of all, we can integrate our network of partner vendors with your internal team, while managing execution, tracking and reporting on successes.

We’d love the opportunity to find ways to be your lodestone! If you are interested in learning more about what we can do for you and your organization, please contact us:!


I was invited to be a guest speaker at Rose-Hulman Ventures James R. Baumgardt Distinguished Speaker Series Program. Even though I am a big fan of Rose-Hulman Institute of Technology, I am embarrassed to admit it, but I had never had the pleasure to visit the campus. So, when I got in my car, I booted up Google Maps and started driving.

It was an easy drive. I was cruising along and was going to get to Rose-Hulman on time. I did pass a sign that said Road Closed ahead, but I trusted Google Maps and figured that I would be turning off before that point.

Then, it happened.

The road ended.

I sat parked for a minute in total disbelief as staring at a ROAD CLOSED sign.

Yes, I could have sat there and waited for months (years?) for them to finish the construction and re-open the road. Instead, I used the resources that were readily available and quickly identified an alternate route to my destination and was only inconvenienced by a few minutes.

I realized that the mornings experience wasn’t the first road closure that I’ve dealt with. Most of the road closures were not physical like this morning, but had the same effect. I wanted to go somewhere and it was not going to happen the way that I had originally planned. Yet, not all of the closures were total and complete surprises, some were anticipated. Nonetheless, all of the closures required an adjustment to my plans.

This is where it gets exciting. Because instead of thinking about alternative routes to my original destination. In many cases, I realized that I wanted to change my plans altogether and go somewhere different…. Initiating a journey through unchartered wilderness where there are no maps, experiencing things that I would have never predicted, and arriving at destinations that are more exciting than I could have ever imagined.

What do you think? I would love to hear your experiences with ‘life’ road closures and the journeys that ensued.  Comment to this post or send me an email:!


Being Present

I recently returned from a business meeting that I was very much looking forward to attending. While I was there, I observed that a small minority of the delegates in attendance were sitting and facing the stage actively listening to the speakers. This small group of people seemed to be “present” and paying attention. The rest of the delegates were staring at their phone or their PC doing and working on something else; they were not “present”.

Don’t get me wrong I am not throwing stones. I am one of the worst offenders of not ‘being present’.  With the ubiquity of technology, there’s always something else that I could be doing. So, the question is why do I even bother going to meetings anymore if I am not going to be truly present?

Presenteeism is a concept that I was introduced to a few years ago when I was working on a major organizational change management program. We were trying to figure out how to engage and motivate employees to actually care about their work and exceed average performance standards. The definition of presenteeism and its impact on productivity is debated, but what I distill it down to is that employees show up to work, but they are not “present”. They may be physically ill or their minds and energy are focused more on external things like personal To Do lists, children’s activities, spouses, parents, etc. The challenge for companies and organizations is to figure out how to engage and motivate employees to actually be “present” when they are on the company clock.

So, what does this have to do with my recent attendance at a meeting? I am all for multi-tasking, but do wonder about the value of physically being in a room full of phenomenal colleagues and presenters and NOT being totally present.  Should I have even gone to the meeting if I wasn’t going to be present and get the most for the time invested? In hindsight, I do believe that I may have missed many opportunities… What didn’t I learn because I was distracted by emails coming in on my phone? Who didn’t I meet because I didn’t engage with the people sitting at my table? And, ultimately, what won’t happen because I didn’t fully embrace the moment and the opportunity to influence a strategic discussion?

Being present is important and it is a choice. My commitment from this point forward is that if I am going to attend a meeting that I will “be present.” My goal is to put down my phone or PC and actually participate, engage, and get the most from that time and experience. Separately, if I am scheduling a meeting, it is my responsibility to create a dynamic agenda where the attendees feel that their primary focus should be in the meeting and not elsewhere.

Do you find yourself “not present”?  If so, have you thought about what opportunities you may be missing and what you can do to make yourself present?  Please share your thoughts by commenting below or on Twitter using the tags #presenteeism and @lodestonelogic.

Competitive Intelligence – Assessing and exploiting the business landscape

Competitive Intelligence (CI) is a key investment for most of the best business leaders. Instead of making significant business decisions based on intuition or gut, the best business leaders put time and resources towards better understanding the business landscape of opportunities. The benefits of making investments in CI directly correlate with one’s ability to exploit opportunities.

CI can be both internally and externally focused. Many large organizations have so many irons in the fire that few know the full extent of the activities and investments that are underway. By using CI tactics internally, business leaders become more aware of the organization and are able to more effectively navigate internal channels, connecting and sharing resources with other business leaders, and optimizing existing activities and investments.

CI of the external business landscape can be overwhelming. Where does one start? The key to successful CI is focus. Scope creep will kill the best CI efforts. When CI is initiated, the projects need to be clearly defined by objective and by time. CI is only valuable if it informs and facilitates better business decisions, so timely production of CI findings is essential.

Some CI projects may evolve into ‘surveillance’ efforts once business leaders see the initial value of continuing to collect and analyze specific business landscape elements. This is good, but do not assume that all CI projects will lead to ongoing surveillance; some topics are finite. When CI projects shift into surveillance, business leaders should ensure that reporting expectations are established; no one wants activity happening if it is not generating information or knowledge that can be used.

From experience, CI is not rocket science. Yet, not everyone can do good CI. It requires a level of domain expertise then a competency in doing research, aggregating disperse data, and being able to do an analysis to surface the valuable bits and pieces.

NCAA March Madness: Competing at the highest level

It’s NCAA Tournament time, also known as March Madness in the States. Fortunately, my Michigan State Spartans make it the Tourney more times than not.  And, I proudly wear my MSU collegiate gear for the duration. I love the energy, the drama, and the Cinderella teams – Go MSU and Florida Gulf Coast!

The reality is that whenever I watch competitive sports, I see an organization and a team doing whatever it takes to win. Day in and day out. They leave it all out of the court, field, ice, etc*… I could throw out all of the sports analogies, but I think that it’s obvious what I am trying to say. The teams that are showing up for the NCAA Tournament are competing at the highest level possible.

I’ve lived and survived in many different organizations throughout my career. Fortunately, due to my lack of athletic prowess, typical businesses do not physically battle it out on a field or court daily. However, with the sheer number of consistencies between the competitive aspects of sports and business, it’s easy to learn from sports and apply it directly to business.

Like sporting events, business organizations are competing with other businesses. Business leaders have varied resources at their disposal (eg capital, tools, and resources).  Statistics and past performance has a direct impact on which team members are put in the game versus sitting the bench. And, networks and relationships with colleagues positively impact a leader’s ability to navigate towards the goal; drive through the lane and simplify the steps required to get real work done. All of these things have a direct influence on a leaders ability to attract and recruit top talent that would further enhance specific assets and/or fill skill gaps of the team.

To that end, business organizations, like sports teams, should be constantly evaluating if they are competing at the highest level and are aiming to win. The perpetual annual cycles of strategic planning or talent assessment are no longer sufficient to win. Good coaches and business leaders are continuously evaluating and answering the following types of questions:

  • What does winning look like? Are we focused and shooting for the right nets/goal posts? How do we measure and quantify it?
  • Who are we competing against?
  • What are their strengths and weaknesses?
  • Do we have the right talent to play and win against our competitor(s)?
  • What is our team’s readiness level? Who’s playing which position?
  • What type of training needs to be conducted regularly to ensure preparedness to play and win? What type of specialized training needs to be available for unique skills and competencies?
  • What resources are available to care for essential needs of the team (e.g. supervisory staff, assistants, technology (PCs, phones, etc), etc.)?
  • Do we have enough of the right shots on goal to win? (TEASE: this will be a blog post on its own!)
  • Are we winning? If yes = celebrate! If no = why?

An organization’s competitiveness is truly based on the diligence they have in managing the timeliness and effectiveness of the assessments. They can happen in cycles over days, weeks, months, or in milli-seconds. Doing assessments are not about ticking the box and completing a task. Business competitiveness and winning lies in the decisions made and actions taken after each assessment is completed. When organizations commit to being this aware about themselves and others continuously, it truly is a winning proposition and delivers results!

Are you doing these kinds of assessments and evaluations? If so, what strategic questions should I have included?  If you think that you could be doing much more with regards to completing these types of assessments, touch base with us at Lodestone Logic and we will figure out a way to help you out!


* I have always been an enthusiastic fan of many different types of sports. However, sometimes my sports references are not always quite right. So, apologies for probably totally biffing and messing up on the sports metaphors and slang included in this blog post.

Essential Business Tools for a Small Business

I was less than five minutes away from finishing the mashed potatoes for Thanksgiving and my hand mixer started smoking. This mixer has been there for me for the past two decades. Yet, as it started to smoke, I was not reminiscing. I was panicking. We needed to be at my mother-in-law’s house in 45 minutes… if the mixer, my essential tool for that particular meal died, what was my Plan B?

The good news is that the mixer survived long enough to do its job and Thanksgiving was not impacted. However, the potential fail experience with the mixer gave me perspective about the essential business tools that we rely on every day at Lodestone Logic. If we did not have them, I can guarantee that we would be panicking.



Google Business Apps

Google provides a suite of business and efficiency tools for companies. The free version that we use is for a small company of <10 users. I am sure that we are not tapping the full potential of this tool, but the most important elements is that we all have emails with the domain and can share a company calendar. It’s free up to 10 seats/users.  We are also using Google Analytics and Google Insights to support our website management and development.

(UPDATE: Google Apps sent an email the week after this blog was posted that this service would only be available for a per seat charge. Sorry entrepreneurs and start-ups!)



This allows for time tracking of individual tasks by team member, project, and client. We tried to do all of this in Excel and it wasn’t pretty or sustainable long term. The free version of Toggl allows for up to 5 accounts, but limits functionality regarding tracking and calculating costs per project. It has web and mobile interfaces and is able to use Google permissions for account authentication/use purposes.



No more emailing of documents and being out of sync with the one-true-current version. DropBox is an awesome “cloud-based” tool for document sharing between team members and clients. A user can get up to 2GB of storage space for no cost; even though Google Docs offers more storage space, we found that it’s extremely painful to create, share, update MS Office docs and wouldn’t recommend it. DropBox syncs with PC/Mac file management systems so that documents automatically save locally so they are accessible offline and have archived versions available in DB if there’s issues. The one downside is that DB does not notify the user if/when someone else is working in a document; this has created several instances of having to do re-work because team members saved over each other’s work and the last person out of the document is the only version that DB recognizes.



This is a major efficiency tool for our email campaigns and communications. It allows us to upload our contact lists and segregate them into specific campaign groups.  We are able to efficiently target our email communications to individuals for whom the information is most relevant. In addition, we also take advantage of their email templates to design our communications to match our company or our client’s branding. The only downside is that the free version of MailChimp forces their branding on the footer of the email template; we pay for the upgrade.  Their intuitive social media tools allow us to seamlessly integrate our email campaigns into social media tactics.


TweetDeck and Hootsuite

The Lodestone Logic team has differences of opinions on these Twitter tools, but we all realize that both improve our overall ability to tweet and monitor the Twittersphere. TweetDeck and Hootsuite are free and allow users to integrate company and personal social media accounts; which could be dangerous if the user tweets to the wrong account. We probably do not leverage either of these tools to their fullest extent, but from the preference standpoint, TweetDeck is better for tracking multiple threads of key words and hashtags at the same time. Hootsuite allows us to schedule and time tweets.


From a small business perspective, time is money. So, identifying and leveraging essential technology and tools that will drive for efficiency and productivity does matter. We would highly recommend all of the ones that we have highlighted in this blog post. If you want more information about our experiences or if you know of tools that we should consider, please comment on the post or send us an email to