3 Reasons to Send Your Employees to Conferences

On any given day, there are hundreds of conferences taking place across the globe. In a 2009 report published by PwC, the United States Event Industry reported 270,000 conferences with 51 million attendees.  And according to the U.S. Bureau of Labor Statistics, conferences have a 44% projected growth between 2010 and 2020 representing a $280 Billion industry.

Business are sending employees to conferences for employee development, brand presence, and customer meetings. For this reason, Lodestone Insights developed a standardized and objective indices, Lodescore, to help identify, speak, attend, sponsor and exhibit the right conferences:

  1. Education

Conferences provide educational content – from confirmation of existing knowledge to new innovative thoughts and perspectives that challenge the status quo. Good businesses invest in their employees by leveraging conferences not only to develop their employees, but surface information about new market trends and competitor activities. For many businesses, conferences are used as a perk or recognition of good work, which has a positive influence on employee retention rates. Conferences that have good educational experiences are prime to ensure that the information delivered is relevant, practical, and potentially can influence the business in a positive way.

  1. Business Development

Sales and business development is the keystone of growing a business. Conferences are a unique opportunity for businesses to connect with their existing and future customers. With so many conferences happening each week, the challenge is to identify the right conferences and opportunities to make those connections. With sponsorships, special sessions, and exhibit floors, conferences are a place for companies to extend their brand and messaging. Beyond physical marketing, employees in attendance also represent the brand.

  1. Networking

Structured and effective networking at conferences creates opportunities for attendees to meet with like-minded professionals, share ideas, and develop collaborative relationships. While the Internet has changed many aspects of business, it still has not eliminated the need and desire to meet someone in real life. Great networking opportunities can happen in many different forms from coffee breaks, receptions, to 5k runs or other community-based events organized by the conference.


Lodestone Insights has developed a solution to Reveal, Rank, and Realize conference investments.  This tool, known as Lodescore, takes the guesswork out of comparing and identifying the right conferences and gives businesses a simple way to track and manage conference activities.

4 Tips for Rocking HIMSS 2016

HIMSS has been one of the biggest and most popular Health IT conferences for over a decade. Last year, Chicago recorded over 43,000 attendees, hundreds of presentations, and thousands of exhibit booths. With the anticipation of this year’s show in Las Vegas, Lodestone Logic, the leader of conference information, has put together a short list of tips to help attendees, speakers, and exhibitors make the most of HIMSS 2016:

  1. Know your objectives. Know your objectives. HIMSS is a huge show; We are tracking it at 1380 of sponsors and exhibitors and 620 of educational sessions and posters. It’s exciting with all of the crowds and activities, and very easy to lose focus on why you decided to attend. Make sure that you are constantly evaluating the best use of your time and attention.
  2. Attack the exhibit floor. Lodestone Logic profiles company activities across thousands of conferences. Our dashboards show that 18 of the top 20 HIT firms are at HIMSS this year. Want to know about their new products? Want to connect with their technology and data experts? You have to be strategic and plan which vendors you want to visit.  Don’t lose any time or shoe leather, map out your path and be intentional. Work from back to front or side-to-side for each of the exhibit floors.
  3. Wear Broncos Orange or Colts Blue to Peyton’s Keynote. Make the most of the educational sessions. With 4/5 stars, HIMSS has a solid educational program. It has many sessions about the trials and tribulations of EHR adoption, challenges of health data breaches, and connecting devices and data to improve the delivery of care. Don’t miss keynote sessions from Michael Dell, CEO of Dell and Lodestone Insight’s old hometown favorite, Peyton Manning.
  4. Measure. Measure. Make sure that the money and time that you invested towards HIMSS gave you an ROI based on your original objectives. If you went to learn, did you? If you went to connect with customers and create new sales, did it? If you went to network, did you connect with your peers and grow your network? Be honest. Was HIMSS worth it? If so, start thinking about next year. If not, contact us to help you find conferences that would help you better meet your objectives.

We hope that you enjoyed this post on how to rock HIMSS 2016. Lodestone Insights is tracking over 5,000 conferences in the life sciences, pharmaceutical, business, and technology sectors. We put information at the fingertips of business leaders allowing them to make more informed and strategic business decisions.