Navigator 61 – Cancer – HIMSS15

We are so excited to be heading to HIMSS next week! We are looking forward to seeing many of our friends and colleagues during the show. If you have plans to be there, please let me know! I’d love to re-connect and catch up!

This week’s Navigator highlights several programs that were aired last week about innovation in oncology and cancer care. These programs just reinforced my love for science and respect for the people on the front lines. We haven’t found the cure for cancer yet, but there is so much good stuff happening; there are beacons of hope and opportunity.

I have an ask. I am walking in the Indianapolis Race for the Cure on April 18th in memory of my Grandmother and Great Aunt and in honor of my Aunts and other family members and friends that are breast cancer survivors. I would appreciate your support towards this cause. If you’d like to send a donation, please go to my Race page.

Warm regards,

Founder and CEO
Lodestone Logic

News In The News
Distilling Noise into Specific Signals

The Fight Against Cancer on Primetime TV: Cancer was the focus of two very compelling television shows last week.  60 minutes aired an episode that followed brain cancer patients for 10 months through clinical trials using a reengineered polio virus to ‘Kill Cancer.’ Since the airing, the Duke University’s Preston Robert Tisch Brain Tumor Center has been inundated with requests to be part of the clinical trial.  Giving people hope are the dramatic results of some in the trial who are now cancer free as a result of a single treatment.  While polio is not the only virus being studied for cancer treatment, the results using the polio virus have led a few to throw the ‘cure’ word around.

The PBS documentary: Cancer: The Emperor of All Maladies, documents humanities historic and epic battle against cancer.  Included is the cycle of hope and disappointment along with eventual progress in this ongoing battle.

HIMMS 2015: Upwards of 35K are expected at the Health IT conference in Chicago next week.  Interoperability, the Internet of Things (IoT) and cybersecurity will be in the spotlight. Also expected to be hot topics are: big data, population health management, clinical analytics, business intelligence, and value-based payment reform.

Check out some of the privacy and security offerings here.

HX360 Innovation Challenge is Co-Located with HIMSS: The competition is intended to highlight companies that are making significant contributions to patient experience as relates to not for profit hospitals and health systems.  The live-pitch will be at 2 pm on the 14th and will feature finalists:  Clockwise MD,, WellFrame, and WiserCare.

Places Places To Be
Mapping Connection and Content Opportunities

What are you scared of? 4 Real Reasons People Fear Success

Seriously. What are you scared of?

It’s a simple question that shocks people when I ask it.

I am a very positive and upbeat person. I really enjoy helping people succeed – in business and in their personal lives.  And, I am so fortunate that people trust me with their stories and helping them figure out pathways forward.

Recently, I have found that some of my most confident and successful friends are facing challenges and are getting stuck in ruts.

It’s not because they do not know what to do, it’s because they are holding themselves back.  When I ask all of the typical questions – What do you want to accomplish? What are the assets and tools that you have at your disposal to get to that goal? What’s missing? Who do you have on your ‘bus’? Are they the right people? Who needs to be with you? How are you going to convince them to take a seat? – They’ve got the answers.

Yet, something is holding them back.

They are struggling.

That’s when I ask, “What are you scared of?” The question has the effect of putting electrical panels to a person’s chest and shocking their heart. So simple, yet, it makes the person turn their focus inward. It’s not about external tactics. It’s about them. Makes them ponder what’s really happening.  Getting in touch with the core of their struggle.

My first inclination is to assume that they fear “failure”. Right? Make sense?  Don’t we all fear failure on some level?

If I had bet on it, I would have lost some money.

My friends and colleagues are NOT scared of failure.

It’s the polar opposite.

They fear “success”.

Crazy, right? Success.

I am not a certified therapist of any type, but I get this.

I’ve been there. On the edge of leaping into something that I knew would be successful. More times than not, I overcome the ‘fear of success’ and go ahead and jump… Make it happen. Get shit done.

Yet, I get it. I have had my moments where I relented to the instinct to push pause. Held back. Didn’t push forward even though every bone and muscle wants to move. I still shake my head when I think of those moments. Should’ve, would’ve, could’ve.

Why the sudden inertia forced on myself? How could the thought of ‘success’ immobilize me or any other person?

The reasons may be shocking. Based on my own experiences and what I’ve been able to glean from discussions with friends and colleagues, there are a few things… 

1. Scared of exposure

Success typically means that more people know about you. Know about your skills and abilities. Exposure is a blessing and curse. Your network expands; now, you’ve got connections to do even more! New opportunities surface and, it usually means an increased work load.

2. Scared of being promoted

Having a quantifiable success under your belt typically means that you are going to move up in an organization. If you are not prepared for this type of move up, it creates anxiety until you get the new lay of the land and really rock it out.

3. Scared of abandoning the baby

In many cases, this fear comes from being separated from work that they started. It’s their baby. They feel an obligation to care for it. However, if they succeed, they may get expanded responsibilities and their baby will be handed to someone else. That someone else may not nurture and care for the baby the way that the originator would’ve.

4. Scared of the lack of future success

What if I don’t have another successful idea or project? What if this is where I top out? I have found that the fear of not having another success stops people in their tracks. Many people would rather slow burn something then be seen as a spark or flame that burns hot and fast, but doesn’t sustain.


Many of my friends know that none of these fears hold water with me. Yes, I’ve been there. I let these fears influence me. I pushed pause. However, when I think of those moments, I regret not taking the leap. Getting out of my own way.

Life is uncertain. Believe in yourself. Don’t let the fears keep you from realizing your potential and achieving the success that is at your fingertips.

What are you really scared of?




Ode to Data

Data. Data. Data…

Each week the news covers stories about ‘data’. A new sensor or technology to pulls data that we’ve never been able to gather before. A data breach or theft. New ways to view and analyze data. New data laws and regulations. The announcements and innovation keep coming. At Lodestone Logic, we are tracking all of these things, help our clients make sense of it all, and then DO something about it.

Last summer when the EU announced their open clinical trial data initiative, I was impressed. But, inspiration truly struck this week with the announcement that the FDA launched an open data API to over 3 million adverse events that have been reported since 2004.

It is a dawning of a new data age. The silos built in yesterday will slowly fade away. The creation of interoperable data networks to advance science and move us to treatment for  n=1 is on the horizon. It’s both exciting and scary.

And, I just couldn’t resist, I wrote an Ode to Data:
Data here
Data there
Data is everywhere

Some people do not realize
They produce volumes of data each day
There is no such thing as ‘off the grid’

You have consented to share
Mobile phones, social networks, rewards programs, fitness tracking, internet searches
In the name of connectivity, discounts, and public safety

Data is being collected, aggregated, used
On a network and in the cloud
Open or closed

Ubiquity, portability, interoperability
We are all becoming natives
Creating daily footprints that are unique and identifiable

Using data at this scale is new
Opportunities and benefits are just being realized
Uncontrolled and unprotected, data is scary

Privacy and “being forgotten” is all the rage
Data anonymization, pseudonymisation, encryption
Five data points is all that it takes to re-identify

Data is good – customized and valuable life experiences, family, retail, and health
Data for bad – manipulation, theft, and restricting access to services
Lines between access and control will take time to sort out

Big data, little data
Opportunity, threat
Data is helping us make sense of our chaotic and wonderful world

Data here
Data there
Data is everywhere

TEDx Talk – WANTED: Intrapreneurs for Digital Health (2nd post)

Writing this TEDx Talk was one of the hardest things that I’ve ever done. I was speaking to an internal audience at my former employer, Eli Lilly. And, even though I am no longer with the company, there is still a soft spot in my heart for it. It is where I spent 14 wonderful years of my career doing awesome stuff, meeting and working with phenomenal people, and learning and growing my own skills and abilities.

I wanted to make sure that my TEDx Talk inspired every single person to tap their intrapreneurial selves, mobilize, and leverage all of the digital health technologies that are available to truly transform their businesses.

This is how I did it…

WANTED: Intrapreneurs for Digital Health

Have you ever sensed that you were on the pathway of being fired? Well, about mid-way through my career at Lilly, I sensed it.

Let’s just say that things weren’t copacetic with me and my boss. I really thought that I was on the verge of being escorted out.

And, the product that I was working on was decommissioned; this always happens in R&D, but it is still hard to cope with.

So, I felt that my choice was to leave Lilly or just find a job where I could lay low for awhile… and many of you know that I don’t lay low well.

A friend of mine suggested that I consider moving to a new division and she helped set up an interview.

It was a dreary rainy March afternoon. I was sitting by myself in the newly opened building 75.
My interviewer was late.

As soon as he arrived, he looks me straight in the eyes and said…
“I have done my diligence on you. I hear that you are a troublemaker and that you challenge authority. You are not always easy to work with, but you figure out how to get things done.”

Here, I am thinking… Is this an interview or am I getting fired? But then he turned it around…

“And, if you don’t continue to behave like this, then I don’t want you reporting to me.
Any questions? We good?”

And, that was it.

I honestly didn’t know what had just happened. I sat there stunned and wondering if he really meant it. Me?

Getting to do what I do and be accepted for it? That’s just crazy talk.

Even against some of my friend’s advice, I took the job.

He was true to his word…Intrapreneur

I worked with him for 5 glorious years. During that time, I came to own the fact that I am an ‘intrapreneur’.

No, that is not misspelled. Even though in Word, PowerPoint, and even in email a red squiggly line appears underneath it. It is Intrapreneur.

So, the big question is: Are you an Intrapreneur?

Are you an intrapreneur?If you answered, ‘yes’ to at least 3 of those questions… then this Talk is for you. If you answered, ‘no’, then I want you to come on a journey with me and try to find your inner-intrapreneur. Because I know that it is there…

Even though I do not have my Lilly badge anymore, I am one of Lilly’s and the pharma industries biggest fans. I have told people that I have bled the Lilly red – pantone 485. The promise of the types of innovations that you can bring to the market is so exciting!

And, I know, first hand, how hard it is to make change happen within these walls. To do things differently. I’ve had my head lopped off and my knees taken out many times. I have been told “no”, “never going to happen”, “not here at Lilly”.

I get it.

The pharma industry has a bit more responsibility than a start-up launching a photo application.

We work in a regulated environment. We have layers upon layers of SOPs and rules. We want to make sure that all risks are mitigated… People die or have bad side effects if our products are not used correctly or don’t work the way that we claim …

And, yet, we make people’s lives better through our innovations. We help survive horrible diseases and make people well. It’s pretty darn awesome.

What’s frustrating is when there are ripe opportunities to innovate, to streamline their business, and better connect or create better patient experiences, many times all I hear are the excuses why we should pass on those opportunities… hold back. Let others take the risk.

But, in this world, if you are not the one taking the risks, then the real risk is that you will not be in business in a few years. You will become obsolete. Non-competitive.

Now is the time to re-evaluate and realize the potential of all of the things that are happening in digital health.

So, what exactly is digital health?

Digital health is the intersection of health, wellness, and technology – it’s hardware devices + software + data in the sectors of health and pharmaceuticals …


Proteus. Proteus is an innovation where an RFID mechanism is embedded into a pill. Once the pill is consumed, the RFID is activated. Biometric data that is produced for the 30 minutes Proteusafter it is swallowed. How could this innovation influence the pharma sector – wouldn’t this allow for better tracking of patient adherence, both in clinical trials as well as in real life? Patients couldn’t cheat. We’d really know if they were taking their medicines… maybe our statisticians wouldn’t have so much ‘noise’ to work through… Plus, wouldn’t the biometric data help increase the understanding about how the drug is metabolized and processed by the body? Combine this data with genomic information, and would this help us to understand why some people are responders while others are not?

I could shower you with stats for digital health

Digital Health Stats

The thing is – it’s not about the idea of digital health. An idea is just an idea. Execution is the key to realizing the true value of an innovation.

And, it is going to take really smart business intrapreneurs to figure out how digital health opportunities can be realized in the pharma sector.

Why intrapreneurs? Because intrapreneurs know the business problem that needs to be solved and are willing to challenge the status quo to test new/different ways to solve the problem.

It’s not easy being an intrapreneur. But, I will gladly claim that business evolution and change happens only because of intrapreneurs. They are the secret sauce to effective organizations that evolve and change.

How do I know this? Well, I was so curious about this topic that I did my own research and documented my findings in an eBook: The Business Intrapreneur: Unsung Heroes of Corporate America.

Are you an intrapreneur?Now, I am going to share with you the 4 things that you need to do to be a successful intrapreneur. The first 3 are no brainers… :

1) Do their day job. Do it so well and without issue that when your approach your management with your digital health ideas, they don’t even flinch. You have a proven track record and they know that you will be able to handle your day job in addition to the other tasks/responsibilities. All of the people that I interviewed were high performers and had substantial internal personal equity within their organizations; they cashed in this equity to be able to innovate.

2) Invests in their ideas. Don’t just show up and say that you want to do something. Do your homework – has this idea been done before? Did it work? If so, do you want to repeat it? If not, how did it fail? Could you improve on it and make it happen? It may surprise some folks, but I always consulted with legal and regulatory advisors prior to embarking on a ‘thrill seeking’ project. I would do my homework. I would review all of the CFRs, ICHs, etc… and make sure that I understood the true boundaries that I needed to adhere too. Then, I’d outline what risks I thought I’d be taking and how I would be mitigating them. It made for more robust discussions and advice + creation of advocates for whatever I was trying to get off the ground

3) Connects with their tribes. Who are the people that ‘get’ what you want to do? Do you know people beyond your direct function? Beyond Lilly? How can they help provide input, support, or resources for the project that you are working towards?

It is the fourth item that is really intriguing:

4) Finds cover… This was an ‘a-ha’ for my research. All of the intrapreneurs that I found talked about ‘cover’ as being an essential element to their ability to operate as an intrapreneur, to innovate, and take risks… the same is true for my experiences at Lilly…

That interview that I told you about… well, He trusted me and my skills to push the boundaries. Take risks. He created a protective space for me to operate. He extended out his own reputation… for me! He’d pull me in when I may have been entering dangerous territories or pick me up and dust me off when I flat out failed.

“Cover” DOES matter.

So, Leaders, don’t just talk the talk about innovation.

Believe in your intrapreneurs, give them cover, unleash them to move this company forward.

The world around us is changing at warp speed. We cannot remain content with our current mindsets and the technologies that we are using. We need to innovation and move to the next business model… This will require strong intrapreneurs…

wantedIntrapreneursfordigitalhealthWANTED: Intrapreneurs for Digital Health

I know that many of you qualify…

So, when are you going to ‘inquire from within’ and fill this position?

TEDx Talk – The Opportunity and Journey

It is a bold statement, but I believe that TED Talks are transforming the way that we learn. They are bite size live presentations made at a TED or TEDx events. In less than 15 minutes, the speaker delivers their unique perspectives, challenges to conventional wisdom, and/or rock our worlds with science and technology innovations. These presentations are video taped and then released to the world to consume, share, and discuss. There’s a TED website, channel, apps… They have really found a way to ensure that this information gets out.

A few months ago, I received a short email from a friend at Eli Lilly, my former employer. It was titled, “greetings, have an opportunity for you”.Tedx Lilly

They invited me to be a speaker for the private and corporate-wide TEDx event that they were organizing. They wanted me to focus on “digital healthcare evolution.” My life is helping organizations seize the opportunities in digital health/technology, data, healthcare, pharmaceuticals in the midst of regulations and budget constraints… it was a no-brainer. Of course, I accepted the invitation to speak.

As I look back over the past few months leading up to the presentation, I am now very aware of what it takes to create a TED Talk. And, it ain’t easy. It’s a lot of work with some serious self-reflection. A lot. Quite honestly, when I accepted the invite, I was naïve and had no clue what I had just signed up to do.

I am a perfectionist. I work hard. My goal is to always deliver more than people expect. It is just who I am. But, working on this talk was like having an operating system always running in the background; I was thinking about my talk during client meetings, meals, before I went to bed, when I woke up, etc. I aspired to make the talk relevant, educational, entertaining, and inspiring.

I had an outline. I knew what I wanted to share. It felt good. I compiled some statistics and trends that are influencing the opportunities and impact of digital health.

Everything seemed to be in place…

Yet, about a month before the TEDx event, it hit me… They are giving me a huge opportunity to address the entire company. I realized that I wanted to say so much more. And, it didn’t involve a talk solely on digital health.

What I really wanted to talk about was how it is going to take every single employee to realize the opportunities that are before them, take “risks”, and truly transform the way that pharmaceutical products are developed and commercialized.  They needed to stop making excuses, tap their intrapreneurial skills and capabilities, and ‘do.’

During a prep call with one of the event organizers, I made the request to alter the focus of my talk. I could hear the hesitation in his voice, but he said that he would need to check and would get back with me. Fortunately, the next day he confirmed that I could slightly adjust the focus of my talk.

This is when the rubber hit the road. My new goal was to mobilize an intrapreneurial army from within Lilly towards digital health.

I only had a few weeks to get the message just right.

I titled the talk: WANTED: Intrapreneurs for Digital Health.

What did I include in my talk? Unfortunately, since this TEDx was a private event to only Lilly, my video won’t be available publicly on the TED channel. However, my promise is that my next post will share my TEDx materials with a summary of what I talked about.

Navigating Opportunities – What the heck is a lodestone?


Ever wondered why I named this company Lodestone Logic?

A lodestone is not just any rock. It a special rock with natural magnetic properties.

So what?

Early journeymen discovered these magnetic properties and used lodestones in their compasses. Explorers now had a way to plan their journeys, determine their exact location at any point and time during the journey, and allow for travel beyond known portions of the world, learn about new civilizations and cultures, and return home with their new knowledge, relationships, and riches.So what?

In an abstract sense, this is exactly what we hope to do for our Lodestone Logic clients through the types of services that we offer. We want to help companies understand their surroundings and where they are located in the mix, develop and execute plans tied to the opportunities that we’ve identified, and surface the anticipated value from initiating these types of activities.

We are lodestones for our clients. And, the following are just a few descriptions of the type of work that we do for them:

Business Intelligence and Strategic Planning

Our research team at Lodestone Logic can provide you with the deep-dive industry assessments you need to make the right business decisions.  We assess your competition, and help you understand the regulatory, legal, technical, funding, and market forces affecting your business.

With this knowledge in hand, we can work side by side with your leadership to run teams through our structured strategic planning method. Through it, we can help your team identify your best business opportunities, and develop relevant, actionable strategic plans to rally your company’s efforts.

Advocacy and Professional Relations

Lodestone Logic is dedicated to helping our clients lead the discussion in their market segment—and gain the strategic advantages that come with being an industry thought leader.  Our team can help you surface the right organizations, boards and conferences where your company can help advance its goals.  We can help you get your voice heard in the halls of power where data laws and healthcare policies are being debated.  And we can help you forge the right strategic alliances with trade groups, advocacy organizations and policy influencers that will move your business forward in the future.

Health Data Flows and Use

Lodestone Logic is a recognized global expert on health data flows– where health data is being generated, how it is used, where it goes, and how it is stored.  Our team has delivered projects that illuminate the health data flows generated by the patient via the Internet, social media channels, mobile phones, purchasing/transaction records, hospital electronic health records, eRX, billing and insurance company interactions.

As the trade groups, industry leaders, advocacy organizations and world governments convene to discuss the future of health data regulation and ethics, the Lodestone Logic team has been a critical facilitator and connector, planning summits and leading preparation for policy discussions and hearings.  Lodestone Logic has coordinated with organizations like the International Medical Informatics Association, the World Health Organization, American Medical Informatics Association, and the European Commission, as well as numerous healthcare providers, academic health sciences organizations, public health organizations, health insurers, patient and user representatives, and commercial businesses from the biopharmaceutical and technology industries.

Project Management and Execution

With deep expertise in project management, Lodestone Logic can help move your innovative ideas into clear, actionable, tactical execution plans.  We can help you bring together the right internal stakeholders to get the job done, as well as access the right network of qualified resources and experts to supplement your internal resources.

We can help you write sound business plans with measurable ROI, then create project plans with budgets, SWOT analysis and implementation schedules.  Best of all, we can integrate our network of partner vendors with your internal team, while managing execution, tracking and reporting on successes.

We’d love the opportunity to find ways to be your lodestone! If you are interested in learning more about what we can do for you and your organization, please contact us:!


I was invited to be a guest speaker at Rose-Hulman Ventures James R. Baumgardt Distinguished Speaker Series Program. Even though I am a big fan of Rose-Hulman Institute of Technology, I am embarrassed to admit it, but I had never had the pleasure to visit the campus. So, when I got in my car, I booted up Google Maps and started driving.

It was an easy drive. I was cruising along and was going to get to Rose-Hulman on time. I did pass a sign that said Road Closed ahead, but I trusted Google Maps and figured that I would be turning off before that point.

Then, it happened.

The road ended.

I sat parked for a minute in total disbelief as staring at a ROAD CLOSED sign.

Yes, I could have sat there and waited for months (years?) for them to finish the construction and re-open the road. Instead, I used the resources that were readily available and quickly identified an alternate route to my destination and was only inconvenienced by a few minutes.

I realized that the mornings experience wasn’t the first road closure that I’ve dealt with. Most of the road closures were not physical like this morning, but had the same effect. I wanted to go somewhere and it was not going to happen the way that I had originally planned. Yet, not all of the closures were total and complete surprises, some were anticipated. Nonetheless, all of the closures required an adjustment to my plans.

This is where it gets exciting. Because instead of thinking about alternative routes to my original destination. In many cases, I realized that I wanted to change my plans altogether and go somewhere different…. Initiating a journey through unchartered wilderness where there are no maps, experiencing things that I would have never predicted, and arriving at destinations that are more exciting than I could have ever imagined.

What do you think? I would love to hear your experiences with ‘life’ road closures and the journeys that ensued.  Comment to this post or send me an email:!


Being Present

I recently returned from a business meeting that I was very much looking forward to attending. While I was there, I observed that a small minority of the delegates in attendance were sitting and facing the stage actively listening to the speakers. This small group of people seemed to be “present” and paying attention. The rest of the delegates were staring at their phone or their PC doing and working on something else; they were not “present”.

Don’t get me wrong I am not throwing stones. I am one of the worst offenders of not ‘being present’.  With the ubiquity of technology, there’s always something else that I could be doing. So, the question is why do I even bother going to meetings anymore if I am not going to be truly present?

Presenteeism is a concept that I was introduced to a few years ago when I was working on a major organizational change management program. We were trying to figure out how to engage and motivate employees to actually care about their work and exceed average performance standards. The definition of presenteeism and its impact on productivity is debated, but what I distill it down to is that employees show up to work, but they are not “present”. They may be physically ill or their minds and energy are focused more on external things like personal To Do lists, children’s activities, spouses, parents, etc. The challenge for companies and organizations is to figure out how to engage and motivate employees to actually be “present” when they are on the company clock.

So, what does this have to do with my recent attendance at a meeting? I am all for multi-tasking, but do wonder about the value of physically being in a room full of phenomenal colleagues and presenters and NOT being totally present.  Should I have even gone to the meeting if I wasn’t going to be present and get the most for the time invested? In hindsight, I do believe that I may have missed many opportunities… What didn’t I learn because I was distracted by emails coming in on my phone? Who didn’t I meet because I didn’t engage with the people sitting at my table? And, ultimately, what won’t happen because I didn’t fully embrace the moment and the opportunity to influence a strategic discussion?

Being present is important and it is a choice. My commitment from this point forward is that if I am going to attend a meeting that I will “be present.” My goal is to put down my phone or PC and actually participate, engage, and get the most from that time and experience. Separately, if I am scheduling a meeting, it is my responsibility to create a dynamic agenda where the attendees feel that their primary focus should be in the meeting and not elsewhere.

Do you find yourself “not present”?  If so, have you thought about what opportunities you may be missing and what you can do to make yourself present?  Please share your thoughts by commenting below or on Twitter using the tags #presenteeism and @lodestonelogic.

Hoosier Healthcare Innovation Challenge and the Hoosier Code 4 Health

Lodestone Logic is excited to sponsor and support several exciting events focused on driving innovation in healthcare.

First, this year’s Hoosier Healthcare Innovation Challenge is being held on July 12th from 8 AM to 5 PM in Hine Hall on the campus of IUPUI.  This event is intended to bring together healthcare and technology professionals and organizations from around the state to identify and develop solutions to solve for some of today’s most challenging healthcare issues.

During the daylong event, time will be dedicated to allow participants to discuss the challenges with the organizations that are hosted them.  Lodestone Logic is proud to sponsor and coordinate this year’s Match Up Lounge so that participants will be able to connect with each other to form teams to tackle the challenges.  The day will wrap up with several education and discussion sessions about topics like the potential impact of wearable devices and sensors to transforming healthcare.

Second, the first ever Hoosier Code 4 Health will be held on Saturday and Sunday, July 13th and 14th at Lilly’s COI Center in Indianapolis, Indiana.  This is a codeathon. So, the focus will be ‘mashing’ up data streams from different APIs and unlocking the potential of the data that has never been achieved previously. Codeathons typically are events that occur over the course of one or more days and bring together developers, designers, innovators and entrepreneurs. It is exciting to consider that this Hoosier Code 4 Health could potentially generate insights that could improve our understanding of co-morbid diseases OR surface tangible opportunities to create more efficient processes OR find out about human behavior factors that could be influenced to improve patient adherence and patient outcomes… the opportunities are endless!

The Launch Reception to kick off these events will be held on June 27th from 5 to 7 PM at The Speak Easy  and DeveloperTown. The challenges will be announced at this event.  Attendees with have an opportunity to learn more about the event, the Challenges as well as have the opportunity to network, form teams, and begin to discuss possible solutions.  Attendees will be able to enjoy Sun King beer while doing a quick dusty-boots tour of the future INFUSE Digital Health Accelerator. It’s going to be a great evening!

Participants may register for all of these events at

Attendees and those interested in watching the action from afar can use the Twitter hashtags #HHIC and #HC4H.

Competitive Intelligence – Assessing and exploiting the business landscape

Competitive Intelligence (CI) is a key investment for most of the best business leaders. Instead of making significant business decisions based on intuition or gut, the best business leaders put time and resources towards better understanding the business landscape of opportunities. The benefits of making investments in CI directly correlate with one’s ability to exploit opportunities.

CI can be both internally and externally focused. Many large organizations have so many irons in the fire that few know the full extent of the activities and investments that are underway. By using CI tactics internally, business leaders become more aware of the organization and are able to more effectively navigate internal channels, connecting and sharing resources with other business leaders, and optimizing existing activities and investments.

CI of the external business landscape can be overwhelming. Where does one start? The key to successful CI is focus. Scope creep will kill the best CI efforts. When CI is initiated, the projects need to be clearly defined by objective and by time. CI is only valuable if it informs and facilitates better business decisions, so timely production of CI findings is essential.

Some CI projects may evolve into ‘surveillance’ efforts once business leaders see the initial value of continuing to collect and analyze specific business landscape elements. This is good, but do not assume that all CI projects will lead to ongoing surveillance; some topics are finite. When CI projects shift into surveillance, business leaders should ensure that reporting expectations are established; no one wants activity happening if it is not generating information or knowledge that can be used.

From experience, CI is not rocket science. Yet, not everyone can do good CI. It requires a level of domain expertise then a competency in doing research, aggregating disperse data, and being able to do an analysis to surface the valuable bits and pieces.